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And wireless carriers have also tried luring developers with their own branded app markets, such as Verizon's V-Cast App store and AT&T's App Center.īut Google doesn't need a plethora of fragmented Android app stores to excite customers. NVidia boasts the Tegra Zone app inside the Google Play store it essentially acts as a portal to Nvidia's own cache of games optimized for the Tegra 2 and Tegra 3 CPUs. Industry players have tried to lend Google a helping hand in propping up the Android app effort. "Google could really lend a helping hand to developers and work with them to get the most out of what the platform has to offer," Andreas Schobel, CTO of cross-platform note-taking mobile app Catch, told Wired. If Google can nail its next Android software iteration on a Nexus tablet (as opposed to a smartphone), it could convince consumers that Google takes tablets seriously.
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In the past, they've always emerged as flagship smartphones that show off all the bells and whistles of a new version of Android.
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Nexus devices, of course, are close collaborative efforts between Google and a partner manufacturer. Last week, rumors circulated around a $150 Android tablet that would be manufactured by Asus and serve as Google's next Nexus device. Google may be watching carefully, and reevaluating its options in the wake of Amazon's success. And the Fire has destroyed its Android brethren in terms of market share, capturing 16 percent of the still nascent tablet landscape, and selling more units in a matter of weeks than other manufacturers managed to sell over the course of a year. The Fire launched with a loss-leading $200 price tag - significantly lower than the $400 to $500 price tags of branded, 10-inch Android tablets. No, for Amazon, it's all about the price.
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